In seasons like Black Friday, Ramadan or year-end sales, your business can receive in one hour what it normally receives in a week. Preparing in advance is the difference between a record season and a season of angry customers. Here is what to do.
1. Review your AI caps
Raise your daily caps ahead of time and add more than one provider, so replies do not stop when a single cap runs out.
2. Turn on automatic key rotation
Spread the load across several keys and providers, so the system switches on its own when any limit is reached.
3. Prepare fallback replies
Set a friendly fallback message that appears if an AI reply cannot be generated, so the customer never faces silence.
4. Test the peak scenarios
Run through your most used conversation paths before the campaign and make sure every button and link works.
5. Prepare FAQ templates
Price, availability, delivery, returns: make those answers instant, without calling the AI, to save both time and cost.
6. Plan the handover to people
Decide when and how a conversation goes to a team member, and staff the peak hours.
7. Schedule the content in advance
Use the scheduler to publish the offer posts and short videos at the right times without manual work in the moment.
8. Segment your audience before the campaign
Prepare customer segments with tags, so you send targeted offers instead of generic messages.
9. Watch the indicators live
Follow response time and conversion rate during the campaign so you can step in quickly when something breaks.
10. Prepare the plan for afterwards
Thank-you messages, follow-up offers for new customers, and a review of the results to improve the next campaign.
Organised preparation turns the pressure of the season into growth. Prepare your bot early, and let the automation carry the rest.
